BS
Boise Standard
Treasure Valley · AI Directory
◌ —°F Boise, ID
Home → Verify Your Business
Service 01 · One Time · $25

When someone asks AI about
your business —
is it getting it right?

Most Treasure Valley businesses are already being described by AI systems every day. This page explains what that means, why it matters, and what a verified record does about it.

What Is Actually Happening

AI is answering questions about your business right now.

When a customer asks ChatGPT, Google, Siri, or any AI assistant about a plumber in Meridian, a restaurant in Nampa, or an electrician in Eagle — they get a direct answer. Not a list of links. One answer. The AI either knows your business accurately or it doesn't.

The reason AI sometimes gets it wrong is simple: it can only work with information it can find and understand. Most business websites are written for human readers. The hours, the services, the location, the specialties — all of it exists somewhere on your site, but it isn't organized in a way AI can reliably read and repeat back accurately.

A verified Boise Standard record fixes that. We build the structured version of your business information — the version AI actually reads — and connect it to the Treasure Valley graph so every AI system that asks about your category, your city, or your services has an accurate, verified answer to draw from.

The numbers behind this.

Only 12.4% of websites on the internet have properly structured data — the format AI systems are built to read. Businesses with complete structured records are significantly more likely to be cited accurately by AI than those without it.
AI doesn't search. It reasons.
Search engines ranked pages by links and keywords. AI systems reason about entities — businesses, people, places — based on structured, connected, verifiable information. A different system requires a different kind of record.
Your record already exists — unverified.
Boise Standard has already indexed your business from public sources. Your schema score is already measured. Verification closes the gap between what AI is guessing and what is actually true.
One time. No subscription.
You pay once. Your verified record is permanent. As the Boise Standard graph grows and connects, your verified record accumulates graph authority automatically — without you doing anything else.
What Changes When You Verify

The difference between being cited and being guessed at.

Before Verification
Unverified — AI is guessing
Hours, services, and specialties are scattered across your site in plain text AI has to interpret — and may get wrong.
No verified connection to your city, your industry, or the businesses around you.
AI may cite a competitor, an outdated listing, or nothing at all when someone asks about your services.
Schema coverage typically under 20%. Most of what makes your business unique is invisible to AI.
After Verification
Verified — AI has the accurate record
Every essential property declared in structured format — hours, services, location, contact, specialties — exactly as you want them represented.
Active connections to your city, your industry, and the Treasure Valley knowledge graph.
When someone asks AI about your services in your city, your verified record is the source it draws from.
Complete JSON-LD schema file delivered to you — drop it into your own website's <head> for immediate improvement.
What You Receive

Everything included. One time. $25.

  • Verified entity profile on boisestandard.org — permanently listed in the Treasure Valley graph with your verified status displayed and every field filled from your questionnaire answers.
  • Complete JSON-LD schema file — the structured data format AI systems read. Built from your verified answers and delivered via email with step-by-step instructions for placing it in your website's <head> section. Learn what structured data is →
  • Full site analysis report — exactly what our system found when it first crawled and measured your website. Schema coverage score, gaps identified, signals measured.
  • AI optimization recommendations — a plain-English report on what to add or improve on your website to increase the likelihood of accurate AI retrieval and citation.
  • AI readiness guide — how AI systems find and cite local businesses, how this is changing the way customers discover services, and what it means for your business specifically.
  • Sitemap submission walkthrough — instructions for submitting your sitemap to Google Search Console and Bing Webmaster Tools so search engines and AI systems can crawl you completely.
  • Certificate of Verified Provenance — issued by Boise Standard, bearing your business name, your website, your certificate ID, and your verification date. A permanent credential.
Certificate of Verified Provenance

Issued to every verified entity. Bearing your business name, verified domain, certificate ID, and verification date. A permanent credential from America's first AI directory.

Boise Standard Certificate of Verified Provenance
$25
One-time fee
Lifetime placement
No subscription. Ever.
10% of net proceeds from every verification is tithed to Treasure Valley faith communities and civic organizations. This is not a marketing line. It is a commitment. Recipients are announced publicly.
Verify My Business — $25

After payment you will receive a short questionnaire by email. We build your verified record and deliver everything within a few business days.

◈ How It Works
Three steps. Done.
01 Pay $25 via Stripe. You'll receive a confirmation and questionnaire by email within minutes.
02 Fill out the questionnaire. Your answers become the source of record for your verified profile — exactly as you want to be represented.
03 We build your record and deliver everything — profile, JSON-LD file, analysis reports, guide, sitemap walkthrough, and certificate — within a few business days.
◈ Questions
Not sure if your business is already listed?
Use the search button in the bottom right corner of any page to check. If you're already indexed — and most Treasure Valley businesses are — you'll see your current schema score and what's missing.

Or contact us directly →
Your business is already in the graph.
Unverified. Incomplete. AI is guessing. One $25 payment closes that permanently.
Verify My Business — $25
Check Your Profile

Enter your business name or domain. We'll check if you're indexed and show your AI readiness score.