We are not a web design agency. We are not an SEO agency. We are something different.
Boise Standard is the organization that built Root-LD and Recursive-LD — linked data specifications now deployed live on the Boise Standard AI directory and the machine-readable web at scale. Our expertise spans artificial intelligence research, knowledge graph architecture, web science, AI retrieval, information organization, and linked data standards. We apply all of it to one question: how does your specific business dominate its specific market through its web presence.
That is the consultation. We step inside your shoes entirely. We learn where your business has been, where it is, and where you want it to go. We study your industry, your competition, your target market, and your current web presence. Then we build the Battle Plan — a complete strategic architecture for how your website dominates your market through AI readability, structured data, and the exact signals that determine how AI systems find, understand, and represent your business.
Some say what we deliver is more than required. We only do things one way. That way is the highest standard we know how to set — and we apply it identically whether you are a hotel group or a food truck owner who has never touched a website. The scale of your operation does not change the quality of what you receive.
This service requires a real working relationship. We meet, we talk, we go deep. That requires proximity. We are starting here and expanding when the time is right.
Discovery first. Everything else follows from that.
There are no templates here. Every consultation begins the same way — we listen. What you share in that first conversation is the foundation everything else is built on.
The Battle Plan. Complete. No exceptions.
Every consultation produces the same complete deliverable set. The food truck and the hotel group receive the same standard of work. What differs is the content — tailored entirely to your business, your industry, and your market position.
- The Battle Plan document — a complete strategic architecture for your web presence. Pages to build, content to create, structure to implement, and the reasoning behind every recommendation.
- A working demo website — not a mockup, not a wireframe. A built demonstration of what your site should look like, structured correctly, with the pages we recommend, showing you exactly what dominating your market looks like in practice.
- Complete JSON-LD schema markup — every applicable schema type for your business, built from what we learned in the consultation, ready to implement on your site immediately.
- Page architecture and content recommendations — exactly which pages your site needs, how they should be structured, what they should say, and how they connect to each other and to your entity in the Boise Standard graph.
- Revenue opportunity analysis — additional sources of revenue your website can generate that your current presence is not capturing. Specific to your industry and your market.
- Competitive positioning map — where you stand relative to your competition in AI retrieval and structured data, and exactly what it takes to move ahead of them.
- Connection to your verified Boise Standard entity — your site and your verified record work together as the authoritative source of truth for your business across every AI system that encounters either.
- Implementation path options — a clear breakdown of what to do next, whether your developer builds it, you build it yourself, or we oversee it together. The Battle Plan works regardless of who executes it.
Start the conversation
Every consulting engagement connects to your verified entity in the Treasure Valley graph. If you haven't verified yet, that's the natural first step. Verify for $25 →